Up 6% but not "beautiful". The heavy truck market in the first half of the year was not as good as last year
up 6% but not "beautiful". The heavy truck market in the first half of the year was not as good as last year
China Construction machinery information
the heavy truck market ended with a 6% increase in the first half of the year. Is it really better than last year
according to the auto production and sales in June 2014 released by the China Automobile Association, 429000 vehicles were sold in the heavy truck market in June, an increase of 6% year-on-year. From the data, the heavy truck market in the first half of this year is better than last year, but is it really so
visited a number of dealers across the country. These representative dealers generally felt that the heavy truck market in the first half of this year was not as good as last year, and felt that the pressure was greater in the second half of this year. As the first-line dealers in the market, how do they feel about the current market? Why are you generally not optimistic about the market in the second half of the year
dealers said: the market was not optimistic in the first half of the year
although the heavy truck market increased by 6% in the first half of last year, many dealers did not feel so "beautiful"
Anhui Fuyang is not only the primary market of heavy truck market in Anhui Province, but also one of the concentration places of heavy truck in China. Fuyang Guangyu Automobile Sales Co., Ltd., as the first-class agent of many mainstream heavy truck brands such as heavy truck, Jiefang and Auman, is well-known locally. Li Xianjun, who is in charge of Foton Auman heavy truck sales, said bluntly, "we feel that this year's heavy truck market is very bad, and we can obviously feel that users' demand for cars is declining."
"compared with the same period last year, the whole heavy truck market in Northern Anhui did not grow in the first half of the year, but also fell a lot. We checked the licensing data of the vehicle administration and found that Fuyang heavy truck market fell by% in the first half of the year." Li Xianjun said
in Shangqiu, one of the heavy truck markets in Henan Province, Zhang Kuan of Henan Huatong Industrial Co., Ltd., which sells Auman, Jiefang, Lianhe trucks and other brands, said that the heavy truck market was very bad in the first half of this year. "From the perspective of actual sales, the whole Shangqiu heavy truck market fell by about 30% over the same period last year. After 2012, we felt that the market picked up last year, but this year was suddenly deserted."
Shaanxi Xinxing era Automobile Sales Co., Ltd. is the first-class agent of Shaanxi Automobile, with an annual sales volume of more than 1000 vehicles, and its annual sales performance ranks among the top five of Shaanxi Automobile all year round. Li He, its deputy general manager, said, "in the first half of the year, Xi'an heavy truck market fell significantly compared with previous years."
as a first-class agent of heavy truck, Li Qingli, the key account manager of Shandong Liaocheng Jinyang heavy truck sales service company, also did not feel the market growth in the first half of this year. "So far, Liaocheng has not implemented the fourth national standard, but the local heavy truck market is not as good as last year, and the overall sales volume fell by at least 50% in the first half of the year."
there are many reasons why the Fourth National Congress has been upgraded to the main reason
Why did the heavy truck market in many places perform worse than last year? Its performance is not as optimistic as the data
"the policy of upgrading the country from three to four is an important reason for the decline of Fuyang heavy truck market." According to Li Xianjun's analysis, the 6% increase in heavy truck sales in the first half of the year counted by the China Automobile Association should be affected by some factors of heavy truck manufacturers' advance storage of national third automobile. "Fuyang has implemented the national four car policy, but users' acceptance of the national four car is not high. Up to now, some national four car models have been put into operation in Fuyang, but customers' recognition of the national four car has not reached a mature stage in terms of use cost, fuel economy, fault evaluation, etc., and is basically still in the 'understanding' stage."
Li He also believes that the decline of Xi'an heavy truck market is affected by the early implementation of the Fourth National Congress. "Xi'an has implemented the fourth national standard since July 2013. The local policies are not synchronized with the national policies, leading local users to buy the third national standard vehicles in different places, which has greatly affected the sales of heavy trucks in the areas where the fourth national standard is implemented."
bizhenlei, the product manager of Xiamen Xingma Automobile Sales Co., Ltd. (the first-class agent of Valin heavy truck) and Xiamen Chengwei Trading Co., Ltd. (the first-class agent of Dongfeng Tianlong), said that Xiamen has not implemented the fourth national standard this year, but the market in the first half of the year was significantly worse than last year. "Guosan cars can also be licensed, but they are not given environmental protection marks, and Guosi cars are quite expensive. Therefore, most customers are watching."
in addition to the main influencing factor of the "national three to four policy", many regional heavy truck markets are also affected by some local policies and needs
"the reason for the bad market this year is also the reduction of logistics supply demand." Li Xianjun said that the transportation demand of Fuyang is still dominated by bulk cargo. Therefore, the demand of the heavy truck market is dominated by high-power tractors. The reduction in the supply of goods has also led to the reduction in the demand for vehicles
Henan Shangqiu heavy truck market is also affected by the sharp reduction in supply. "Now the freight market in the periphery is very bad. Many cars are parked because they are out of stock. Some cars are parked for a week or even a month. When there is no goods, naturally no one buys a car. In addition, the cost of highway transportation is getting higher and higher, but the freight is still falling, and many people are unwilling to do transportation." Zhang Kuan said
Xi'an is also affected by other factors besides the upgrading of the Fourth National Congress. "The Xi'an government has more strict control over the number of muck trucks this year, and has not issued numbers (licensing indicators). The demand of Xi'an heavy truck market mainly comes from muck trucks used for urban construction and transportation." Li he said
Li Qingli of Liaocheng, Shandong Province, said, "the demand of Liaocheng heavy truck market mainly comes from coal trucks, but after the national implementation of energy conservation and emission reduction, the coal consumption of local power plants has been reduced by half after updating equipment, which directly affects the sales of coal trucks."
the market is difficult to improve in the second half of this year
many dealers are generally disappointed with the heavy truck market in the first half of this year. Then, how do you see the market in the second half of this year? Do you think there is a turnaround or worse
Li Xianjun, who has been engaged in the heavy truck industry for many years, judged that the market in the second half of this year should be worse than that in the first half. "First, due to the relatively high use cost of the national fourth automobile (about 300 yuan of urea is needed for 1000 kilometers), and the inconvenient purchase of urea (basically only service stations can supply it) Due to the existence of factors such as, and price opacity, it is still difficult to improve the recognition of guosiche in the short term, and it is difficult to increase the sales of heavy trucks; Second, the logistics supply is still insufficient, reducing the demand for cars; Third, the market is still consuming part of the invoiced inventory of national third automobile in the second half of the year. "
Zhang Kuan also said that if the peripheral logistics market does not get better, the heavy truck market will only get worse and worse. "In the second half of last year, there was a good market in the heavy truck market because everyone was rushing to buy Guosan cars, but it was cast as a whole. Now if the freight market is bad, there will be no rush for cars."
at the same time, Zhang Kuan also believes that the sales of four cars by Professor Chen xiazong/Vice President/President of Guozhong Zhongyuan University will be more difficult than before. "After many Guosi cars were sold to terminals, customers generally reported that the fuel economy was not as good as that of Guosan cars, and the operating cost of fuel consumption increased instead. Coupled with the cost of urea, the operating cost of vehicles increased significantly."
Li Qingli believes that the key to the poor heavy truck market in the second half of the year depends on the progress of urban construction of the local government. "Transportation is not expected this year, but if the government carries out more urban construction projects in the second half of the year, the sales of muck trucks should have a new round of growth."
bizhenlei told that the heavy truck market would only be worse in the first half of the year. "The heavy truck market in Xiamen is different from other regions. 70% of the annual sales volume should be completed in normal months."
Li Hecheng, the only dealer who holds the opposite opinion, "from the fourth quarter, the heavy truck market should be improved."
from the survey of the heavy truck market in many places, it can be seen that the performance of the heavy truck market in the first half of the year was not optimistic, and its 6% increase data seemed to contain moisture. At the same time, most dealers are still not optimistic about the heavy truck market in the second half of the year due to the upgrading policy of the Fourth National Congress, insufficient supply of goods, and different factors in various regions
LINK
Copyright © 2011 JIN SHI